Question 1

How much time and work will it take for me and my team?

Accepted Answer

Less than you might think, but your input still matters.We take care of planning, structure and implementation.Your team provides knowledge, decisions and feedback.Workshops, reviews and short check-ins are usually enough.
At the same time, a relaunch can take real time internally, not because we add complexity, but because it’s a chance to sharpen your content, product logic and brand.Many client teams use this moment to clarify structures, organise data and redefine responsibilities.
That’s why a web project often becomes a lever for change across the whole company – bringing clarity that reaches far beyond the website itself.

Question 2

How long does a project take with you?

Accepted Answer

That depends on the goals, scope and organisation.
A typical project takes between 12 and 20 weeks, from analysis to go-live.Large system projects or integrations run in phases so that results become effective early.
We work with clear rhythms, visible progress and defined responsibilities.That way, the process stays transparent and easy to steer.

Question 3

How much does a website cost with you?

Accepted Answer

As much as needed, never more.
We build individual solutions: custom design instead of templates, development with expertise, consulting and partnership included.A full website project usually falls in the mid five-figure range.More complex systems can reach six figures.
We always start with the first step that makes the biggest difference.Then we expand in stages, open, planned and transparent.Smaller budgets can still start meaningfully.What you won’t get from us are website kits for £5,000.

Question 4

What ongoing costs should I expect?

Accepted Answer

Our collaboration is based on a service agreement that fits your needs.
It includes day-to-day stability, regular review sessions and proactive updates.More complex topics are arranged flexibly.
At least once a year we review budgets together so you can plan ahead and keep upcoming costs in sight.Everything stays predictable, transparent and free of hidden items.The starting point is in the low three-digit range per month, depending on your system’s scope.

Question 5

Do I have to commit to you?

Accepted Answer

No. But you’ll want to.
Our systems are open, transparent and well documented.You stay independent. We make collaboration so smooth it’s worth staying.
Service agreements have short terms (usually three months) with automatic renewal and fair notice periods.Quarterly reviews keep the connection alive and bring improvements into rhythm.

Question 6

Can’t AI do all of this?

Accepted Answer

AI helps,  but only when used with purpose.Without structure, it just produces chaos faster. AI without a foundation is like an engine without a chassis: lots of power, no direction.
We use AI to speed up processes and improve results.But it still doesn’t replace designers with a feel for your brand, or developers who connect systems and ensure quality.
Our job is to create the structure in which AI can deliver real value: with clear data, consistent content and connected systems.Only then does AI become a real advantage for your team.

Question 7

What’s the outcome in the end?

Accepted Answer

The result depends on your focus – but in the end, it always leads to three possible outcomes, often combined:

Your digital foundation for marketing, sales and operations. Simply clear.

Web systems that give teams space and brands presence

Three routes to clarity

Our strengths - from design to operation.

Built with clarity. Simply proven.

Premium products clearly presented

135 countries – one system, one design, one structure

Product finder with system: faster to the right product

From WordPress to TYPO3: premium presence secured

Search, PIM, API: systems connected

Projects that stay on track and perform reliably in operation

Impact first

Structure and design in harmony

Responsibility made visible

We are nauten. Digital architects.

Your questions. Our answers. Simply clear.

Your digital foundation for sales, operations and marketing – simply safe. simply natural. simply clear.